DHL Global Forwarding China launched the DHLTeleShare campaign aims to share the joy of Chinese New Year festival by giving out movie tickets and bless everyone a prosperous Year of Monkey!
Forbo Flooring is a global manufacturer of high quality residential and commercial floor coverings. Forbo Flooring can deliver 'total solutions' for every project, assuring quality and accountability from a single supplier.
Genesys, is a company that sells customer experience and call center technology to mid-sized and large businesses. It sells both cloud-based and on-premises software.
FUTURE LABELS is an online agency for young and emerging fashion brands. We have a strong connection with a wide range of retail stores and media globally.
China’s state TV extravaganza for Chinese New Year’s Eve is getting a social media twist this year – and also a pile of cash. The gala entertainment show is giving away RMB 500 million (US$80 million) in cash to viewers via social media such as WeChat and Weibo.
The TV show – which lasts for nearly five hours – will trigger the cash handouts, in the form of virtual versions of the traditional “red envelope” money-filled gifts, at three points during the broadcast. When the host says it’s time, users of WeChat in China can shake their smartphones vigorously to be in with a chance of winning a portion of the cash available.
This interactive giveaway ties in with WeChat’s existing Shake feature, which is usually used to find fellow users of the messaging app nearby.
WeChat’s parent company, Tencent, explains on its news portal that the money actually comes from corporate sponsors. The largest single handout will be RMB 4,999 (US$800), but most people are likely to get only small change.
When it comes to Chinese luxury consumers’ preferences, British brand heritage is a major selling point for labels hailing from the UK. As a response, leather brand Mulberry is promoting its British credentials with WeChat “virtual store” featuring a shoppable 360-degree image of its Bond Street flagship location in London.
The campaign combines the top Chinese mobile messaging app’s capabilities for e-commerce and in-app interactive experiences. It allows virtual visitors to navigate around the image of the store using their phone’s motion sensor. Clicking on individual items will bring up a short description, and users can click to order from Mulberry or inquire about product availability within China. Shaking their phones allows them to release an animated cascade of gifts on the screen with wrapping paper featuring the British flag.
Mulberry started its WeChat account in July as part of an effort to boost its Chinese social media presence. “At Mulberry we see significant value in using WeChat to deliver a true luxury experience to our customers in China,” says Mulberry Brand Director Anne-Marie Verdin. “We’re delighted to be able to bring the magic of our Bond Street flagship store to our WeChat fan base through this engaging platform.”
Online food delivery service Foodpanda is launching a partnership with WeChat across Southeast Asia. The tie-up will allow WeChat users to browse nearby restaurants, receive exclusive promotional offers and order food via Foodpanda. The partnership is now live in Hong Kong, Thailand, Singapore, Malaysia, Taiwan, Philippines, and India.WeChat powered by Foodpanda allows customers an order process similar to the Foodpanda website or app. After entering their location, users can immediately access a variety of restaurants and cuisines delivering to their area. The feature also offers a set of different cuisines or cities which customers can choose from. The app collaboration allows for payment of cash on delivery or via various integrated online payment options. Users also can download the Foodpanda app directly in their WeChat account.
To promote the service, Foodpanda provides exclusive weekly deals specifically for WeChat users and a 15% discount for customers that text “WeChat” to the service account, according to the company.With a population of 600 million people, an expanding middle class and skyrocketing smartphone sales, Southeast Asia has become a prime market in the rise of social messaging apps such as WeChat, which is looking to build a global presence. WeChat had accumulated100 million overseas users as of August last year.Backed by German-based Rocket Internet, Foodpanda consists of affiliated brands of Hellofood and Deliver Club and has raised raised over US$100 million in funding since establishment in 2012. Zalora, an online fashion store run by Rocket Internet, also offers its services through WeChat.
We are active on social networks across APAC and mainly focus Facebook, though we’re just trialling Instagram in Singapore.
The one exception is China where we use Weibo and WeChat. We first established an account on WeChat in June 2013 and have had really good traction so far.
Our WeChat fanbase grew very rapidly and it drives really good traffic to our ecommerce site as well. It’s actually one of the first times that we’ve seen a social site driving a large number of ecommerce sales.
We also use WeChat as an online acquisition tool to bring people into the stores.
At Clarins we do a lot of sampling, and we offer prospective customers the chance to try before they buy, so for each marketing campaign we do there is an online sampling initiative where we ask people to register with Clarins on WeChat and then they can collect a free sample at the store of their choice.
We can then explain to them how the products should be used, so they benefit from advice of the sales team.
Easy Taxi has partnered with WeChat to allow the latter’s 396 million users to make taxi bookings from within the app. The partnership kicks off from Singapore as a pilot
The rise of WeChat has been well-documented this past year, but many brands might wonder how a messaging app affects their business. In addition to letting users talk privately and in groups, WeChat bridges social media and travel with the way it allows users to use information and recommendation from their social networks to research and book trips, even pay for them, via WeChat. This article offers a closer look into other reasons why WeChat is important for the tourism industry and your business.
As part of Burberry’s 2014 Autumn/Winter show, WeChat users were entitled to receive exclusive audio and video messages from designers and celebrities who were attending the show. Users were also given a customized digital plaque for their profile on WeChat as a sign of status.
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