WeChatAgency helps overseas companies to
utilise WeChat to enter China market!

WeChat Official Account Registration & Maintenance
WeChat Marketing & Advertising
WeChat Pay & E-commerce
China Marketing
WeChat is now the most popular app in China.
The consolidated monthly active users of Wexin and WeChat exceeded one billion in 2018.
Source: WeChat Annual Report, 2018
In 2018, WeChat was the most frequently used application on mobile phones with the news was sent 45 billion times a day, which was a 18% increase.
Source: WeChat Annual Report, 2018
In 2018, WeChat Mini-programs have covered more than 200 industries. Mini-programs have served more than 100 billion users in 2018, and their annual transactions have grown by more than 600%.
Source: CAICT WeChat Economic and Social Impact Report, 2017

WeChat enterprise account

WECHAT ENTERPRISE ACCOUNT

Enterprise accounts, that are sometimes called corporate, are designed for internal company use such as sharing memos, private group chat or as a simple project and task management system.

Enterprise accounts can also be programmed to integrate more complex functionality and they are becoming increasingly popular within China organizations. Also, in order to keep such internal networks secure, followers have to go through authentication process. This is quite unlike other accounts types where gaining more followers is pretty much the point.

Obviously, those accounts are not designed for marketing outside of a company.

WeChat Official Account Capabilities

Promotion
Broadcast information to promoteyour brand with text and multimedia
Payment
Enable WeChat Pay for one-touchM-payment with O2O potential
CRM
Utilize the account for CRM + easily manage customer inquires more efficientlywith the auto-reply tool
Data Analysis
Having Better understanding of your followers to optimize loyalty with full dashboard

+ Create light apps with turn-key APIs and developer platform (Incl. Location Based Services, Voting, QR Codes, Smart Technology etc.)

WeChat Official Account Types

wechat
service
account
wechat
subscription
account

What is WeChat Service Account?

  • all companies (Chinese and Foreign) can register
  • best to access to advanced Official Account feature
  • more APIs than subscription account
  • can build own application/get inquiries/broadcast own promotion
  • allow broadcast one message per week

What is WeChat Subscription Account?

  • only China Legal Entity Company can register
  • the most basic choice
  • allow push frequent content to followers
  • update information will be showed in the subscription area
  • can broadcast one message per day

differences between Account Types

Account Type
vs
Functionality
Verified
Subscription
Account
Verified
Service
Account
Message displayed in
sessions list
X
Message displayed in
subscription folder
X
Send 1 message
per day
X
Send 4 messages
per month
X
Direct communication
with followers
Customized
Interactive Menu
Advanced
features
X
Post on WeChat:
Text, Images, Audio and Videos.
Service Account
  • Pros:
    - Message displayed in Sessions list
    - Access advance features (API)
  • Cons:
    - Send up to 4 messages per month
Subscription Account
  • Pros:
    - Send up to 30 messages per month
  • Cons:
    - Message displayed in subscription folder
    - Can’t access advance features

Verified vs Unverified Official Account

VERIFIED VS UNVERIFIED OFFICIAL ACCOUNT

Currently, only China-registered businesses can have their WeChat account verified. Please contact us with the following information:

1. One China residence ID
2. China business profile (Company registered in China)
3. China mobile phone number
4. Business account operator ID and photo

How To Get A China WeChat official Account

Please contact us for the details of the services. We will
give you the best solution.

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