A WeChat Official Account is a great way for a company to generate brand awareness. Creative content of high quality is necessary to attract audiences. The WeChat official account allows brand broadcast the message like twitter. Through a WeChat official account, a brand can post media content like text, photos, videos and audio messages to their WeChat official account followers. Individuals can follow the WeChat brand official accounts either by scanning a unique QR Code or by getting someone within their WeChat network of people to share the account.
Many companies are using the WeChat as the marketing tool to promote themselves. Give your customers new ways to like you and build that brand loyalty with WeChat promotions and activities.
In order to succeed with WeChat, we help brands define their communication objectives and always we always keep this front and center. Customers do not want to listen or read spam / static marketing, therefore brands need to engage in an open dialogue with customers and make all advertising, consistent, relevant and exciting.
WeChat Mini Site have all the content you desire right in the palm of your customers and interact with them like never before.
WeChat Key Opinion Leaders (KOL) are other WeChat accounts which are influential in their specific niche and which are willing to talk about a certain brand in exchange for money or other perks. KOL are a terrific ways to advertise because they are a trusted source of knowledge and advice for their followers. Advertising from KOL can be completely disguised as a product review or “coup de coeur”, or include discounts to incentivize conversion.
From a marketing perspective, the instantaneous nature of mobile communications is a unique and exciting concept giving brands access to customers. What is even more exciting is the emergence of what has become a mobile communication phenomenon in China known as, WeChat.
The WeChat official account allows business broadcast message like twitter. These notifications are delivered directly to a user's mobile through WeChat. We provide WeChat account management services that will help company design the WeChat broadcast message.
We have pretty innovative ways to get your WeChat followers to share the love of your brand with their friends.
Every new follower will get the welcome message once they follow a brand's account. You need to come up with a nice welcome message for your target customers.
Reply the users with pre-set message when they send message to brand's account
Brands can set auto-reply messages for keywords. E.g. If a brand set an auto-reply message for the word “A”, when a user sends “A” to the brand's account, he will get the corresponding auto-reply message the brand set. Brands can use "Keyword Auto-Reply" for some special activities, user survey, or the situations the brand need.
You can convert followers into members by using WeChat membership functions. These functions help to create loyalty programs wherein individuals can make use of their unique geo-localized membership cards to team up with the users via their phone number or WeChat ID. This makes it possible for the brands to customize their marketing content, thus highlighting sales promotions to some specific section of consumers.
Customer Relationship Management
Through WeChat, brands can manage the relationship with your customers in a more personal and interactive way.
Collecting Customer Feedback
WeChat is the ideal platform for collecting customer feedback. This can be done through getting users to provide their thoughts or recommendations on new / existing functionalities and products.
Brands can now keep the dialogue open and encourage customers to share their purchasing experiences on WeChat immediately after the transaction.
Direct Messaging with Followers
You can create five distinct types of content, such as audio, text, video, visual and text + visual to respond appropriately to your customers. You can also provide your customers with the URL of your WeChat mini site. The conversation taking place between you and your followers remains confidential unless either of you wants to spread it.
We help brands defined Interactive Menu. We can create 3 menus at the most. And each menu can be with up to 5 sub-menus. Brands can display up to fifteen menu options that either send a card or open a link.
The advantages of the customized menu lie not only in that you can display features in the most obvious place directly, but also allow followers to know how to interact effectively with brand's WeChat account.
Your WeChat followers can now find your locations right within the WeChat app. So whether you have stores or want to promote designation areas, we can do it all in WeChat for you.
There are a number of means by which you can convert fans, and one of them is to make sure that the QR Code of your brand gets featured in all purchase materials. Give your consumers reasons to scan your unique QR Code. Some of the common inducements to do so would be top up promotions for a purchase, lucky draws, discounts, souvenirs or free WiFi pass codes.
Moreover, adding QR Code on the packaging is also another very good alternative to promote your brand. You can put up wall posts to promote your WeChat actions as this will help you to attract the attention of your target customers and audiences.
Put Advertisement in the China WeChat Official Accounts
Verified WeChat Account is eligible for place advertisement in other related verified accounts with over 100,000 followers. Advertiser can target specific audience by gender, age and location.
The ads displays at the bottom of the brand accounts’ news-article style updates. These ads do not appear in user’s messaging features, only when they click to read a celebrity or brand’s latest updates.
WeChat's official account page boasts strategic and eye-catching advertising where brands' products will be placed in the spotlight.
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